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Day: August 13, 2026

Why Are Customers Choosing to Text Businesses Instead of Calling? And How Do You Win by Integrating Business Texting Today?

Business texting banner from Magic Apple with the title 'Why Are Customers Choosing to Text Businesses Instead of Calling?' next to a smiling man in a blazer texting on his phone while holding a coffee.

Remember when calling a business meant sitting through hold music that somehow made one minute feel like twenty? Your customers remember, too. That’s one of the biggest reasons business texting has become such an important part of modern customer communication. People still make phone calls when they need to. But for everyday questions, appointment scheduling, […]

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