Brentwood Academy (BA), a private college prep school around for 50 years, had a phone system provider that was great – until they weren’t. Breaking down and becoming more unreliable, Chris called on Jeremy, a pal from the company, to get the phones working again and again. Chris had enough and decided to switch to a VoIP system. Jeremy, Jeremy Apple that is, announced he was creating his own VoIP company, so Chris followed without a second thought. On to Magic Apple, they said.